A social media strategy is your master plan for how your business is going to show up across your different social media channels and the steps you will create and follow to market your business on a specific platform.
It encompasses your social media brand guidelines, your marketing goals and KPI’s; and it’s data driven by your social media analytics. It’s then about building content that is informed and relevant to ultimately attract and build an online audience and community.
Creating a social media strategy isn’t an exact science and the recipe for success will differ for different businesses and industries, however they all start with the same fundamentals.
Let’s start moving you closer to social media success with a well rounded, researched and tested (we have done this for you!) strategy that attracts your ideal clients to your social media profiles and turns them into enthusiastic and engaged fans and followers.
Without a social media strategy you are purely just a social media user. By developing a strategy you ensure that your social media efforts are more fruitful, and are working to support your broader business goals.
Here are the fundamentals that underpin a good social media strategy.
Vision, Voice and Vibes
Your social media content needs to be anchored by a strong understanding of who your business is speaking to, how your business shows up online, SMART social media goals and a clear brand visuals that represent the business.
Analytics
Social media insights provide you with real time data which will help you to understand how your content is resonating with your audience, how your page/profile is growing and provide you with an awesome overview of how your strategy is performing. It’s an incredibly powerful tool to report on regularly because of the wealth of data you can extract and measure - such as likes, shares, engagement, reach, and demographics.
Once armed with this information you have the ability to course correct if the data is telling you you’re not hitting your social media goals or ideal audience.
Content Pillars
A content pillar is a specific subject which defines your business, that resonates with your audience.
These pillars become the basis of what you post, across all avenues of social media (e.g stories, feed posts, reels, videos etc). We suggest choosing between 4-7 topics that your brand consistently discusses on socials. By doing this it helps to clarify your niche and helps people understand where you sit in the market and it positions you as the expert (which will help you grow).
Follower Journey
The follower journey is understanding the path your ‘ideal’ clients will take in order for them to find your business and ultimately end up as one of your biggest fans. This lesson highlights the actions you need them to take and we have outlined the type of content you need to be producing, the social media tasks you need to be actioning in order to move your followers closer to becoming clients.
Promotional/Seasonal Calendar
Wedding pro’s have a seasonal work calendar with peak and off peak seasons and factoring this into your social media strategy will allow you to identify gaps in your marketing. Planning your marketing message and content in advance helps you to execute a solid social media plan whilst operating your business through busy periods. It also helps you navigate the quiet times, you can build up promotions and create content that will help drive enquiries in what would normally be ‘off peak’ times.
Platform Specifics
Understanding the social media platform you're using is crucial to social media success. It’s imperative that you know the specifics of what makes each platform tick, what content gets the best results on which platform and what you can do to be seen and have your content cut through the noise. Taking the time to understand the type of visual consent (sizing, ratios, length of time) as well as your copywriting (short form, long form, hashtags) and functionality (tagging, collaborators, mentions, locations) will help you develop a strategy that won’t have you posting to crickets.
Once you have a firm understanding of the above fundamentals, you can create and implement a social media strategy that will set you up for greater success in the long run. There is plenty of noise on social media - so being planned and prepared; and consistent and clear across your social media platforms will ensure your authenticity, passion, expertise and your business’ uniqueness to shine through and rise above your competitors - all while ticking off your goals and targets along the way!
A social media strategy is your master plan for how your business is going to show up across your different social media channels and the steps you will create and follow to market your business on a specific platform. It encompasses your social media brand guidelines, your marketing goals and KPI’s; and it’s data driven by your social media analytics. It’s then about building content that is informed and relevant to ultimately attract and build an online audience and community.
Creating a social media strategy isn’t an exact science and the recipe for success will differ for different businesses and industries, however they all start with the same fundamentals.
Let’s start moving you closer to social media success with a well rounded, researched and tested (we have done this for you!) strategy that attracts your ideal clients to your social media profiles and turns them into enthusiastic and engaged fans and followers.
Without a social media strategy you are purely just a social media user. By developing a strategy you ensure that your social media efforts are more fruitful, and are working to support your broader business goals.
Here are the fundamentals that underpin a good social media strategy.
Vision, Voice and Vibes
Your social media content needs to be anchored by a strong understanding of who your business is speaking to, how your business shows up online, SMART social media goals and a clear brand visuals that represent the business.
Analytics
Social media insights provide you with real time data which will help you to understand how your content is resonating with your audience, how your page/profile is growing and provide you with an awesome overview of how your strategy is performing. It’s an incredibly powerful tool to report on regularly because of the wealth of data you can extract and measure - such as likes, shares, engagement, reach, and demographics.
Once armed with this information you have the ability to course correct if the data is telling you you’re not hitting your social media goals or ideal audience.
Content Pillars
A content pillar is a specific subject which defines your business, that resonates with your audience.
These pillars become the basis of what you post, across all avenues of social media (e.g stories, feed posts, reels, videos etc). We suggest choosing between 4-7 topics that your brand consistently discusses on socials. By doing this it helps to clarify your niche and helps people understand where you sit in the market and it positions you as the expert (which will help you grow).
Follower Journey
The follower journey is understanding the path your ‘ideal’ clients will take in order for them to find your business and ultimately end up as one of your biggest fans. This lesson highlights the actions you need them to take and we have outlined the type of content you need to be producing, the social media tasks you need to be actioning in order to move your followers closer to becoming clients.
Promotional/Seasonal Calendar
Wedding pro’s have a seasonal work calendar with peak and off peak seasons and factoring this into your social media strategy will allow you to identify gaps in your marketing. Planning your marketing message and content in advance helps you to execute a solid social media plan whilst operating your business through busy periods. It also helps you navigate the quiet times, you can build up promotions and create content that will help drive enquiries in what would normally be ‘off peak’ times.
Platform Specifics
Understanding the social media platform you're using is crucial to social media success. It’s imperative that you know the specifics of what makes each platform tick, what content gets the best results on which platform and what you can do to be seen and have your content cut through the noise. Taking the time to understand the type of visual consent (sizing, ratios, length of time) as well as your copywriting (short form, long form, hashtags) and functionality (tagging, collaborators, mentions, locations) will help you develop a strategy that won’t have you posting to crickets.
Once you have a firm understanding of the above fundamentals, you can create and implement a social media strategy that will set you up for greater success in the long run. There is plenty of noise on social media - so being planned and prepared; and consistent and clear across your social media platforms will ensure your authenticity, passion, expertise and your business’ uniqueness to shine through and rise above your competitors - all while ticking off your goals and targets along the way!
